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What does Flex mean to you?

In a flexible world, everyone works differently and for different reasons, and so for this year’s National Work Life Week, we’re asking people to share – what does flexible working mean to you? 

Tell us what flex means to you!

Sponsorship

Each year, the Working Families calendar is packed with high impact awareness campaigns and events. Here are the key campaigns and activities for the year ahead:

2024 Webinar sponsorship – two opportunities available

Previous sponsors: Centrica, Financial Services Compensation Scheme (FSCS)

The Working Families webinar series is highly regarded and a trusted source of best practice and conversation.  

Join us as sponsor and lead speaker of our best practice and thought leadership webinars. Each webinar will drive vital conversation on the challenges facing employers. 

Be seen as the thought leader and help Working Families demonstrate to employers of all sizes, the benefits of embedding family friendly, flexible working cultures for everyone. 

Every webinar demonstrates insight and thought-leadership – offering leading edge support for working parents and carers.  

2024 – SME Support sponsor

Join us in empowering SMEs to unlock the benefits of flexible and family-friendly working. 

We know first-hand how tough it is to run a small business – staff are the most important and trusted resource and creating an environment in which they can thrive is vital. Alongside the Working Families online SME support package, we will share expert knowledge, networks and best practice through dedicated SME events. 

Partnering with Working Families on this area of work will offer you a platform to highlight your organisation’s role within the SME market and play a part in helping more employers to support work and family life. 

October – National Work Life Week 2024

2023 sponsored by Bright Horizons / 2022 sponsored by SF Recruitment 

National Work Life Week  is the foremost campaign in encouraging employers and employees to talk about work-life balance and wellbeing. Going strong for fourteen years, it attracts national media engagement and is a fixture in the calendar of many major employers. 

As a sponsor, you can demonstrate your commitment to a better work-life balance, as we partner to host virtual events, publish research and blogs, and bring like-minded organisations together to highlight issues and share best practice. 

November – Benchmark report and webinar 

2023 and 2022 sponsored by FSCS 

Well respected in the spheres of diversity and inclusion, the Benchmark is renowned for furthering family-friendly working. 

As a much-anticipated event in employer and media calendars, the Working Families Benchmark provides insight into a diverse group of employers committed to family-friendly working, as well as notable trends and practical recommendations for developing inclusion. 

As a sponsor for the report and webinar, you’ll have the opportunity to bring a strong brand presence throughout this year’s activity. 

December – Best Practice Awards 2025 launch – various opportunities available

2024 sponsors include Adoption UK, Arnold Clark, BlckBx, Rolls-Royce, The Employers Network for Equality & Inclusion  

The Best Practice Awards have long been recognised as the prestigious awards programme for employers. The 2025 awards will celebrate and recognise UK employers whose stand-out culture, progressive policies, or practices that go the extra mile to support parents and carers. 

There are many opportunities to sponsor this high-profile campaign. Whether you choose to partner the launch – from nominations through to announcing the finalists, the award categories, or the finalists’ event, as a sponsor you can look forward to significant and rewarding brand exposure. 

June – Best Practice Awards 2025 – various opportunities 

2024 category sponsors included Adoption UK, Arnold Clark, BlckBx, Rolls-Royce, The Employers Network for Equality & Inclusion  

The Best Practice Awards have long been recognised as the prestigious awards programme for employers.  

Entering its sixteenth year, the awards showcase and celebrate employers who are offering flexibility for all and go the extra mile in their support for parents and carers.  

As event sponsor, you will join us in early summer 2025 to host finalists, winners, Working Families members and friends. The event attracts attendees from some of the UK’s biggest, most recognised, and prestigious employers – offering you rewarding brand exposure.  

Other ways to make a difference

If you’re looking for further ways to support working families and organisations, visit our Policy and Research Partnerships page to discover opportunities to get involved.

Interested?

If you would like to know more about sponsoring Working Families and our events and campaigns, please get in touch by emailing Sarah Vignoles, Strategic Partnerships Manager.