Each year, the Working Families calendar is packed with high impact awareness campaigns and events. They achieve widespread coverage across national media and engage with millions of social media users, influencers, working parents and major employers. 

In order not to miss out on sponsorship opportunities, here are the key campaigns and activities for the year ahead: 

June – Best Practice Awards event  

The pinnacle of the Best Practice Awards journey. Each year, we look forward to celebrating with our finalists and friends at a prestigious winners’ ceremony and afternoon tea in London. 

As event sponsor, you will have a major presence surrounding the event and its promotion.  

June – #FlexTheUK     

Our #FlexTheUK campaign is an essential way to get national conversations started about flexible working.

As sponsor, you will be a key part of the campaign, as we publish new research, host topical webinars, share blogs and real stories, drive social, media and more. Be seen by the millions of people who engage with #flextheuk.

June/July – House of Lords reception    

Working Families annual House of Lords Reception is a much-anticipated event in the calendar. The exclusive reception will welcome all sections of Working Families supporters, along with MPs, peers and policymakers from all the main political parties, as well as key media contacts.    

Make a statement and create impact by sponsoring a prestigious event.

October – National Work Life Week   

National Work Life Week is the major, annual campaign that encourages employers and employees to talk about work-life balance, wellbeing and good mental health. It’s been going strong for 13 years, and is a fixture in the calendar of many major employers as well as attracting national online and media engagement. 
With our sponsor, we will host virtual events, publish research, share blogs and bring together like-minded organisations to highlight important issues and share best practice.  

December – Best Practice Awards launch  

The Best Practice Awards is well established as a prestigious awards programme for employers. Now in their thirteenth year, the awards recognise UK employers whose stand-out cultures and practices demonstrate that they are going above and beyond in their support for parents and carers.
From launching the awards and opening for employer nominations in December, to announcing our winners the following summer. There are a number of sponsorship packages available: Headline, Award Category and Event sponsors.


If you would like to know more about sponsoring Working Families and our events and campaigns, please get in touch by emailing Emma Mortimer, Strategic Partnerships Manager.