Each year, the Working Families calendar is packed with high impact awareness campaigns and events. They achieve widespread coverage across national media and engage with millions of social media users, influencers, working parents and major employers. 

In order not to miss out on sponsorship opportunities, here are the key campaigns and activities for the year ahead: 

September – House of Lords reception    

The Working Families House of Lords Reception is a much-anticipated event in our calendar. We are delighted to be hosting our annual event once again in 2022.    

The exclusive reception will welcome all sections of Working Families supporters, including employers, partners, key media and MPs, peers and policymakers from all the main political parties.

You can make a statement and create impact by sponsoring this prestigious event.

September/October – Benchmark report and webinar

The Working Families Top Employers Benchmark is known for being comprehensive and rigorous and is well respected in the diversity and inclusion space.

The report and webinar offer key findings, providing trends and insight into a diverse group of employers committed to family-friendly working. The findings offer practical recommendations to develop inclusion and further improve the lives of working parents and carers, as well as other employees who would benefit from a flexible working culture.

The Benchmark is an established part of employer and media calendars’. We are seeking a sponsor to have a strong brand presence throughout the announcement of this year’s benchmark report and webinar.

October – National Work Life Week

National Work Life Week is the major, annual campaign that encourages employers and employees to talk about work-life balance, wellbeing and good mental health. It’s been going strong for 13 years, and is a fixture in the calendar of many major employers as well as attracting national online and media engagement. 
With our sponsor, we will host virtual events, publish research, share blogs and bring together like-minded organisations to highlight important issues and share best practice.  

December – Best Practice Awards 2023 launch  

The Best Practice Awards are well established as a prestigious awards programme for employers. This year, the awards will enter their fourteenth year. They recognise UK employers whose stand-out cultures and practices demonstrate that they are going above and beyond in their support for parents and carers.
From launching the awards and opening for employer nominations in December, to announcing our winners in summer at our prestigious finalists event. The Best Practice Awards offer numerous benefits for your brand recognition and exposure.
There are a number of sponsorship packages available. Get in touch to find a sponsorship opportunity that fits best for your organisation.


If you would like to know more about sponsoring Working Families and our events and campaigns, please get in touch by emailing Emma Mortimer, Strategic Partnerships Manager.