Each year, the Working Families calendar is packed with high impact awareness campaigns and events. Here are the key campaigns and activities for the year ahead:
2023 Webinar sponsorship – two opportunities available
Previous sponsors: Centrica, Fertifa, Investors in People
We are seeking exemplar employers to join us as sole sponsor and lead speaker of our latest sector driven and thought leadership webinars. Each webinar will share the latest research, promote best practice and invite vital conversation on the challenges facing employers.
Be seen as the thought leader and help Working Families demonstrate to employers of all sizes, the benefits of embedding family friendly, flexible working cultures for everyone.
2023 – SME Support sponsor – available
Join us in empowering SMEs to unlock the benefits of flexible working.
We know first-hand how tough it is to run a small business – staff are the most important and trusted resource and creating an environment in which they can thrive is vital. Alongside the Working Families online SME support package, we will share expert knowledge, networks and best practice through dedicated SME events.
Partnering with Working Families on this area of work will offer you a platform to highlight your organisation’s role within the SME market and play a part in helping more employers to support work and family life.
July – Virtual Advisor sponsor 2023/24 – available
Our Legal Advice Service is a lifeline for working parents and carers needing help and advice. Last year we gave one-to-one advice to over 1,600 people and helped more than the 1 million people access information and guidance through our advice pages.
As resources limit the number of people we can help – we will launch a 24/7 virtual adviser to empower more struggling parents and carers to find the help they need, when they need it and tackle workplace injustice and work-care challenges, and access financial support, themselves.
This opportunity offers a year-long partnership, a prominent platform for your brand and voice across the virtual advisor, Working Families website and wider networks.
September/October – Benchmark report and webinar
2023 and 2022 sponsored by FSCS
Well respected in the spheres of diversity and inclusion, the Benchmark is renowned for furthering family-friendly working.
As a much-anticipated event in employer and media calendars, the Benchmark provides insight into a diverse group of employers committed to family-friendly working, as well as notable trends and practical recommendations for developing inclusion.
As a sponsor for the report and webinar, you’ll have the opportunity to bring a strong brand presence throughout this year’s Benchmark report and webinar.
October – National Work Life Week 2023
2023 sponsorship confirmed as Bright Horizons / 2022 sponsored by SF Recruitment
National Work Life Week is the foremost campaign in encouraging employers and employees to talk about work-life balance and wellbeing. Going strong for fourteen years, it attracts national media engagement and is a fixture in the calendar of many major employers.
As a sponsor, you can demonstrate your commitment to a better work-life balance, as we partner to host virtual events, publish research and blogs, and bring like-minded organisations together to highlight issues and share best practice.
December – Best Practice Awards 2024 launch – various opportunities available
2024 sponsorship available / 2023 sponsored by Arnold Clark, Babbu, BlckBx, Investors in People
The Best Practice Awards have long been recognised as the prestigious awards programme for employers. The 2024 awards celebrate 15 years of recognising stand-out UK employers who demonstrate they are going above and beyond in their cultures and practices to support parents and carers.
There are many opportunities to sponsor this high-profile event. Whether you choose to partner the launch – from nominations through to announcing the finalists, the award categories, or the finalists’ event, as a sponsor you can look forward to significant and rewarding brand exposure.
Other ways to make a difference
If you’re looking for further ways to support working families and organisations, visit our Project and Research Partnerships page to discover opportunities to get involved.
If you would like to know more about sponsoring Working Families and our events and campaigns, please get in touch by emailing Emma Mortimer, Strategic Partnerships Manager.