Sponsorship
Each year, the Working Families calendar is packed with high impact awareness campaigns and events. Partnering with us to sponsor one of these opportunities brings vital funds to our work and positions your organisation at the forefront of the conversation about the future of work. Here are the key campaigns and activities for the year ahead:
2025 Webinar sponsorship – two opportunities available
Previous sponsors: Centrica, Financial Services Compensation Scheme (FSCS)
The Working Families webinar series is highly regarded and a trusted source of best practice and conversation.
Join us as sponsor and lead speaker of our best practice and thought leadership webinars. Each webinar will drive vital conversation on the challenges facing employers.
Be seen as the thought leader and help Working Families demonstrate to employers of all sizes, the benefits of embedding family friendly, flexible working cultures for everyone.
Every webinar demonstrates insight and thought-leadership – offering leading edge support for working parents and carers.
2025 – SME Support sponsor
Join us in empowering SMEs to unlock the benefits of flexible and family-friendly working.
We know first-hand how tough it is to run a small business – staff are the most important and trusted resource and creating an environment in which they can thrive is vital. Alongside the Working Families online SME support package, we will share expert knowledge, networks and best practice through dedicated SME events.
Partnering with Working Families on this area of work will offer you a platform to highlight your organisation’s role within the SME market and play a part in helping more employers to support work and family life.
October – National Work Life Week 2025
2023 sponsored by Bright Horizons / 2022 sponsored by SF Recruitment
National Work Life Week is the foremost campaign in encouraging employers and employees to talk about work-life balance and wellbeing. Going strong for fourteen years, it attracts national media engagement and is a fixture in the calendar of many major employers.
As a sponsor, you can demonstrate your commitment to a better work-life balance, as we partner to host virtual events, publish research and blogs, and bring like-minded organisations together to highlight issues and share best practice.
November – Benchmark report and webinar
2024 sponsored by bp, 2023 and 2022 sponsored by FSCS
Well respected in the spheres of diversity and inclusion, the Benchmark is renowned for furthering family-friendly working.
As a much-anticipated event in employer and media calendars, the Working Families Benchmark provides insight into a diverse group of employers committed to family-friendly working, as well as notable trends and practical recommendations for developing inclusion.
As a sponsor for the report and webinar, you’ll have the opportunity to bring a strong brand presence throughout this year’s activity.
December – Best Practice Awards 2025 launch – headline and category sponsorships available
2024 sponsors included Adoption UK, Arnold Clark, BlckBx, Rolls-Royce, The Employers Network for Equality & Inclusion
The Best Practice Awards have long been recognised as the prestigious awards programme for employers. The 2025 awards will celebrate and recognise UK employers whose stand-out culture, progressive policies, or practices that go the extra mile to support parents and carers.
There are many opportunities to sponsor this high-profile campaign. Whether you choose to partner the launch – from nominations through to announcing the finalists, the award categories, or the finalists’ event, as a sponsor you can look forward to significant and rewarding brand exposure.
Other ways to make a difference
If you’re looking for further ways to support working families and organisations, visit our Policy and Research Partnerships page to discover opportunities to get involved. Or, if you want to reach our audience with your message directly, take a look at our Advertising Rate Card.
Interested?
If you would like to know more about sponsoring Working Families and our events and campaigns, please get in touch by emailing Sarah Vignoles, Strategic Partnerships Manager.
