Sponsorship and Research Partnerships

2025 sponsors included Arnold Clark, BlckBx, The Employers Network for Equality & Inclusion (enei) and Umbrella HR  

Headline and category sponsorship available

The  Best Practice Awards have long been recognised as the prestigious awards programme for employers. The awards celebrate and recognise UK employers whose stand-out culture, progressive policies, or practices that go the extra mile to support parents and carers. 

There are many opportunities to sponsor this high-profile campaign. Whether you choose to partner the launch – from nominations through to announcing the finalists, the award categories, or the finalists’ event, as a sponsor you can look forward to significant and rewarding brand exposure. 

The awards open in December, with the winners announced in June.

Join us as a sponsor of the All-Party Parliamentary Group (APPG) on Flexible & Family Friendly Working.

As a sponsor, your organisation will sit at the heart of national policy conversations, influencing legislation, showcasing your best practice, and networking directly with Parliamentarians and senior employer leaders.

Display your organisation’s commitment to family friendly working through speaking opportunities, Parliamentary panels, and case studies featured in APPG activity. Position your brand as a thought leader driving positive change in how the UK works and cares.

2023 sponsored by Bright Horizons / 2022 sponsored by SF Recruitment 

National Work Life Week  is the foremost campaign in encouraging employers and employees to talk about work-life balance and wellbeing. Going strong for over fifteen years, it attracts national media engagement and is a fixture in the calendar of many major employers. 

As a sponsor, you can demonstrate your commitment to a better work-life balance, as we partner to host virtual events, publish research and blogs, and bring like-minded organisations together to highlight issues and share best practice. 

National Work Life Week is held during the first full week in October.

2024 sponsored by bp, 2023 and 2022 sponsored by FSCS 

Well respected in the spheres of diversity and inclusion, the  Benchmark  is renowned for furthering family-friendly working. 

As a much-anticipated event in employer and media calendars, the Working Families Benchmark provides insight into a diverse group of employers committed to family-friendly working, as well as notable trends and practical recommendations for developing inclusion. 

As a sponsor for the report and webinar, you’ll have the opportunity to bring a strong brand presence throughout this year’s activity. 

The Benchmark report is published in November,

Previous sponsors: Centrica, Financial Services Compensation Scheme (FSCS)

The Working Families webinar series is highly regarded and a trusted source of best practice and conversation.  

Join us as sponsor and lead speaker of our best practice and thought leadership webinars. Each webinar will drive vital conversation on the challenges facing employers. 

Be seen as the thought leader and help Working Families demonstrate to employers of all sizes, the benefits of embedding family friendly, flexible working cultures for everyone. 

Every webinar demonstrates insight and thought-leadership – offering leading edge support for working parents and carers.  

Join us in empowering SMEs to unlock the benefits of flexible and family-friendly working. 

We know first-hand how tough it is to run a small business – staff are the most important and trusted resource and creating an environment in which they can thrive is vital. Alongside the Working Families online SME support package, we will share expert knowledge, networks and best practice through dedicated SME events. 

Partnering with Working Families on this area of work will offer you a platform to highlight your organisation’s role within the SME market and play a part in helping more employers to support work and family life. 

The Business Case Series will highlight what can work and challenge perceptions of flexible working. Moving beyond the remote and hybrid working options most employers are familiar with, we want to build the case for differing forms of flex. It will bring together the employer voice, government policy and in-depth research.  

The importance of evidence-based knowledge is a key driver for Working Families. The Business Case Series will be an important new contribution to Working Families’ decade’s worth of research and trusted source of data on what working parents need and the challenges they face in today’s workplace. 

With the support of an Official Partner and collaboration with academic partners, we can offer insight and impact to inform and guide our work with employers, employees and policy influencing activities particularly as we seek to influence future employment bills and Government campaign.  

As the Official Partner this will include opportunities for your organisation to gain additional exposure and reach through a comprehensive communications plan.