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Home EmployersFlexible recruitmentHow do I use the strapline? So you offer flexibility – how will the candidate know?

So you offer flexibility – how will the candidate know?


  • Prominently display the strapline and/or logo, showing clearly that the job being advertised is available to those wanting to work flexibly.
  • Make sure that you include the types of flexibility available in the role, and any flexible options you have as standard: for example, if you have a flexi-time scheme, say so. This is often something that candidates find very attractive, but it isn’t always mentioned.
  • Be practical – it may not be practical to list all the types of flexibility in the job advert.  Include the main type(s) of flexibility in the advert, and then give full information in the job description. You might also specify what is not possible for the role.


  • Don’t use the strapline if you’re not open to flexible working in the job being advertised; it will lead to frustration and perceptions of unfairness.
  • Do not use the strapline as a blanket organisational statement. It should be used on a job by job basis, to avoid candidates wasting their time and yours by applying for unsuitable roles.

Next page – handling the recruitment process