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Published: 20 Jun 2018

Pursuit Marketing – Joint Winner 2018, Best Small Employer Award

Pursuit Marketing offers a four-day week as standard, term-time only roles and a scheme to automatically approve small changes to employee schedules. It’s a hit with staff and delivers robust business benefits too. 

Key Points

  • Standard four-day week with full pay. 
  • Productivity increased by 30 per cent. 
  • Term-time only roles for men and women. 

Pursuit’s four-day week for all staff – with full pay and benefits – has resulted in a 30 per cent increase in productivity and a 500 per cent increase in job applications. 

While all staff benefit from the four-day week, 37 per cent of employees have formal flexible working arrangements in place and all applications for flexible working have been approved to date.  

In addition, Pursuit has a dedicated Wellness Manager who spends time with every employee to understand their circumstances and identify where flexible working could help. 

Pursuit was the first private-sector employer in Scotland to offer a series of term-time only roles. This attracted 12 new men and women employees by tapping in to a skilled pool of would-be workers who had previously been deterred from working because of concerns about childcare costs and availability. 

In January this year, Pursuit launched its ‘A little means a lot’ scheme to automatically approve minor changes to employee schedules, such as being home for a tradesperson or appointments with education or care providers. The scheme has reduced sickness absence by more than 100 hours so far because employees can be more honest about their needs. 

It offers enhanced maternity leave and four weeks paid paternity leave. It advertises all jobs as flexible, or potentially flexible. 

Employee satisfaction is at 99.4 per cent, sickness absence is almost zero, recruitment costs have been reduced and staff retention rates are industry leading with just 2.7 per cent ‘churn’ in the last 18 months. 

My working hours mean I can do both school-runs and I have time off during all the various school holidays. I have just been promoted to Account Manager, so even with the reduced working hours the company has recognised my hard work and offered me this opportunity.

Andrew, Account Manager