Home Campaigns #FlexTheUK


For #FlexTheUK 2021 we have released a new campaign briefing – Building back better for working parents. The findings include:

  • nearly a third of parents (29%) are concerned their caring responsibilities will make them more vulnerable to redundancy when furlough ends, after juggling work and childcare through the pandemic.
  • 50% of parents are concerned that a return to less flexible working, as final restrictions lift, will have a negative effect on their family life, after spending more time with children over the pandemic.

Read the full news story

Read the ‘Building back better for working parents’ report

Read our CEO Jane van Zyl’s blog about the findings

About the campaign

COVID-19 has shown us the potential of widespread flexible working in the UK. The way in which the business world has adapted to the crisis—whether it’s been a shift to remote working or encouraging flexible hours—proves that flexibility is possible in many more roles than employers had ever considered before. For parents who will continue to face challenges balancing their work and caring responsibilities after the pandemic is over, and for businesses that want to stay ahead of the curve after COVID-19, one thing is clear: there’s no going back to business as usual. 

Launched in 2020, #FlexTheUK is a chance to join together in a call to make flexible working the rule, not the exception. We want to encourage employers and the government to harness the increases in productivity, talent attraction, and diversity that flexible working will bring to the UK economy long after COVID-19 has run its course. Let’s get rid of outmoded 9-5 workplace cultures once and for all. 


Use the hashtag #FlexTheUK on social media and let us know why you think flexible working should be the norm. Our digital toolkit will be ready shortly to give you some graphics and ideas for posts. Make sure to tag @workingfamUK on Twitter and Instagram for a chance to have your post shared. And don’t forget to follow Working Families on Facebook and LinkedIn, too!

For Organisations

Download the logo for Twitter/LinkedIn

For Individuals

Download the logo for Twitter/LinkedIn

Download the logo for Instagram/Facebook


Our sponsors

About the Wates Group

The Wates Group, established in 1897, is one of the leading privately-owned construction, residential development and property services businesses in the UK. We employ approximately 3,700 people and work with a wide range of public and private sector customers and partners. Everything we do is guided by our purpose of working together to inspire better ways of creating the places, communities and businesses of tomorrow. Now in its fourth generation of family ownership, the Wates Group is committed to the long-term sustainability of the built environment and is working to eliminate carbon from its operations by 2025. To fulfil our ambition to be a truly inclusive employer and to reflect the richness of the communities in which it is our privilege to work, we are committed to doubling the proportion of women at all levels of our business and to becoming more ethnically diverse. In 2021 we won the award for Private Sector Leadership at the National Social Value Awards.


Help support our work with the government and employers to ensure that flexible working becomes the norm, not the exception. Please consider donating; together we can change the world of work for the better.

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